Tag: business
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What is a Brand Strategy?
Most businesses think “brand” means a logo, colour palette, and maybe a catchy tagline. Those are brand expressions, not brand strategy. A real brand strategy is the foundation every piece of marketing sits on — and without one, even great creative work falls flat. If your brand looks great but isn’t driving sales, clarity, or trust,…
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Build a Marketing Strategy That Drives Growth in 2026
Most marketing strategies fail for one simple reason: they focus on increasing output and not a strategy.More content. More posts. More channels. More noise. But growth in 2026 doesn’t come from doing more. It comes from doing the right things, consistently, based on data, customer insight, and a clear commercial objective. If your strategy isn’t tied directly…
Brand Bound Marketing 